What is motion graphic animation?

Taylor Sterritt
Posted by Taylor Sterritt
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Motion graphics are pieces of digital animation that are typically combined with audio for multimedia projects. The first use of the term “motion graphics” was by animation John Whitney when he founded a company called Motion Graphic Inc. in 1960, but there is evidence that shows that motion graphics have been around since as early as the 1920s in films by Hans Richer and Walther Ruttmann.

Elements of a motion graphic animation can be animated in a few different ways, depending on the type of software the animator is working with, such as text, photos, and video clips. The most popular type of motion graphic animation is keyframing in which properties of an object can be specified certain points in time by setting a series of keyframes so that the properties of the object can be automatically changed in the frames between keyframes. Another method of motion graphic animation involves a system of behaviors that control these changes by simulating natural forces without requiring the stricter but accurate keyframing method.

One of my favorite types of motion graphic animations are interactive infographics, like the one in the video below.

What are some motion graphic examples you really like? Share them with us in the comments!

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